Any area in your AdWords campaign where there is separate bidding (not just straight keyword bidding) there is a big opportunity to pay less for more qualified traffic. That’s why I got so excited after reviewing my latest round of usability testing. This past February, instead of observing users on my own ecommerce store, IRead more…
Archive for the ‘Case Studies’ Category
Complete Usability Cheatsheet
January 14th, 2012 
Travis One of my favorite usability websites is UserTesting.com. By giving users a unique scenario and particular goals to accomplish, you get to watch screen captured videos that allow you great access to your target audience’s tendencies. From my own personal experiences, I have created my “Ultimate User Testing Cheatsheet” for you to use as well.Read more…
Are You Testing Your Prices?
October 28th, 2011 Travis If you asked me what the quickest way to grow your profits, the first thing I would suggest is that you to test your price points. It doesn’t matter if you sell physical products, provide a service, or sell information products… you can still test your prices. In a recent price test that I personallyRead more…
How to Track Your Phone Sales
October 23rd, 2011 Travis Not too long ago, most inbound e-commerce companies always had the same problem allocating phone sales to the proper marketing source. It was usually just labeled “phone sales” and left at that. But who called in for the sale? Was it a customer who came in from a PPC ad? An email? Organic search? Before,Read more…
Posted in Case Studies, Conversion, Must Read, PPC 
Tags: call tracking, track website phone sales 
No Comments »Tracking Visitors Within Your Site
October 19th, 2011 Travis Tracking visitor tendencies while on your site can give you valuable insight as to how your customers think. For example, from our tests, we know that if a visitor spends time reading about a current promotion going on, their likelihood to purchase skyrockets. So what do you do? You expand your advertising, and make sureRead more…
Customer Lifecycle Optimization
October 12th, 2011 Travis Most marketers optimize their websites to capture a conversion… and to them, that’s the end of the conversion funnel. However, if you do only that, you’re leaving serious money and exposure on the table. The truth is that there are many opportunities after the conversion to increase revenue, obtain more conversions, increase your social mediaRead more…
How to Turn Angry Customers into Links
September 19th, 2011 Travis You’ve heard it a thousand times- you can’t please everyone. Unfortunately, when it comes to the internet, those you don’t please can post their biased (and sometimes unfair) comments and opinions online, creating potential PR problems for your company. There are many websites an angry customer can go to and voice their anger, disappointment and/or dissatisfaction.Read more…
