If you haven’t signed up for Groupon offers in your town, I highly recommend looking into it. In case you’re new to the internet, Groupon is a service that offers huge discounts for products and services offered by local businesses. If enough Groupons are purchased (so that the business can cover their margins), the dealRead more…
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Dominate Niches with AdWords Product Listing Ads
March 3rd, 2012 
Travis Any area in your AdWords campaign where there is separate bidding (not just straight keyword bidding) there is a big opportunity to pay less for more qualified traffic. That’s why I got so excited after reviewing my latest round of usability testing. This past February, instead of observing users on my own ecommerce store, IRead more…
How to Make PPC Worth It
February 21st, 2012 Travis Often times, your store’s experiment with paid advertising fails within its first $200… usually without any sales. Avoid this catastrophe, save face, and look like a marketing rockstar by creating a targeted AdWords campaign that brings in a healthy ROI by cutting out unnecessary spending. Here’s how… First, be sure you exhaust the Google AdWordsRead more…
Complete Usability Cheatsheet
January 14th, 2012 Travis One of my favorite usability websites is UserTesting.com. By giving users a unique scenario and particular goals to accomplish, you get to watch screen captured videos that allow you great access to your target audience’s tendencies. From my own personal experiences, I have created my “Ultimate User Testing Cheatsheet” for you to use as well.Read more…
Five New Year’s Resolutions for Your Website
January 2nd, 2012 Travis With the New Year inevitably comes New Year’s Resolutions… and with New Year’s Resolutions comes failed New Year’s Resolutions. If you want your e-commerce site to be successful, you’ll want to keep these five resolutions for your website. Resolution #1- Test Your Product Pages If your site is like most other e-com sites, then yourRead more…
Use the Holiday Season to Improve Your Store
December 23rd, 2011 Travis For most online stores, the holiday season provides a dramatic increase in traffic, sales and revenue. However, if you aren’t paying attention, you could be missing out on massive profits. Here are a few things that you must do this holiday season: Bid High on PPC for “Gift” Terms in Your Niche Since it’s theRead more…
Boost Your SEO- Become a DMOZ Editor
November 28th, 2011 Travis For those of you who know about DMOZ, no, this isn’t another “Be sure that you submit your website to the right category” bogus waste of time. No, I wouldn’t do that to you. No, what I’m going to share with you is the best way that you can become the editor of the categoryRead more…
What is your Value Added Proposition?
October 31st, 2011 Travis This isn’t the same old “what sets your business apart from the rest” post. You see, a lot of companies are carbon copies of each other. They see one company making money, so they jump in and grab a little market share. But to make a successful company, you not only have to duplicate yourRead more…
