If you haven’t signed up for Groupon offers in your town, I highly recommend looking into it. In case you’re new to the internet, Groupon is a service that offers huge discounts for products and services offered by local businesses. If enough Groupons are purchased (so that the business can cover their margins), the dealRead more…
Archive for the ‘Must Read’ Category
Dominate Niches with AdWords Product Listing Ads
March 3rd, 2012 
Travis Any area in your AdWords campaign where there is separate bidding (not just straight keyword bidding) there is a big opportunity to pay less for more qualified traffic. That’s why I got so excited after reviewing my latest round of usability testing. This past February, instead of observing users on my own ecommerce store, IRead more…
Complete Usability Cheatsheet
January 14th, 2012 Travis One of my favorite usability websites is UserTesting.com. By giving users a unique scenario and particular goals to accomplish, you get to watch screen captured videos that allow you great access to your target audience’s tendencies. From my own personal experiences, I have created my “Ultimate User Testing Cheatsheet” for you to use as well.Read more…
Five New Year’s Resolutions for Your Website
January 2nd, 2012 Travis With the New Year inevitably comes New Year’s Resolutions… and with New Year’s Resolutions comes failed New Year’s Resolutions. If you want your e-commerce site to be successful, you’ll want to keep these five resolutions for your website. Resolution #1- Test Your Product Pages If your site is like most other e-com sites, then yourRead more…
Use the Holiday Season to Improve Your Store
December 23rd, 2011 Travis For most online stores, the holiday season provides a dramatic increase in traffic, sales and revenue. However, if you aren’t paying attention, you could be missing out on massive profits. Here are a few things that you must do this holiday season: Bid High on PPC for “Gift” Terms in Your Niche Since it’s theRead more…
Boost Your SEO- Become a DMOZ Editor
November 28th, 2011 Travis For those of you who know about DMOZ, no, this isn’t another “Be sure that you submit your website to the right category” bogus waste of time. No, I wouldn’t do that to you. No, what I’m going to share with you is the best way that you can become the editor of the categoryRead more…
Are You Testing Your Prices?
October 28th, 2011 Travis If you asked me what the quickest way to grow your profits, the first thing I would suggest is that you to test your price points. It doesn’t matter if you sell physical products, provide a service, or sell information products… you can still test your prices. In a recent price test that I personallyRead more…
You’re a Rare Breed, Internet Marketer
October 26th, 2011 Travis Typically, those blessed with an entrepreneurial spirit tend to gravitate towards the internet. And not the “let me update my status” side of the internet. No, we tend to congregate to the other end of the spectrum, where questions are asked, markets are analyzed, and traffic numbers are plugged into spreadsheets. This isn’t your typicalRead more…
How to Track Your Phone Sales
October 23rd, 2011 Travis Not too long ago, most inbound e-commerce companies always had the same problem allocating phone sales to the proper marketing source. It was usually just labeled “phone sales” and left at that. But who called in for the sale? Was it a customer who came in from a PPC ad? An email? Organic search? Before,Read more…
Posted in Case Studies, Conversion, Must Read, PPC 
Tags: call tracking, track website phone sales 
No Comments »Customer Lifecycle Optimization
October 12th, 2011 Travis Most marketers optimize their websites to capture a conversion… and to them, that’s the end of the conversion funnel. However, if you do only that, you’re leaving serious money and exposure on the table. The truth is that there are many opportunities after the conversion to increase revenue, obtain more conversions, increase your social mediaRead more…
