Any area in your AdWords campaign where there is separate bidding (not just straight keyword bidding) there is a big opportunity to pay less for more qualified traffic. That’s why I got so excited after reviewing my latest round of usability testing. This past February, instead of observing users on my own ecommerce store, IRead more…
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How to Make PPC Worth It
February 21st, 2012 
Travis Often times, your store’s experiment with paid advertising fails within its first $200… usually without any sales. Avoid this catastrophe, save face, and look like a marketing rockstar by creating a targeted AdWords campaign that brings in a healthy ROI by cutting out unnecessary spending. Here’s how… First, be sure you exhaust the Google AdWordsRead more…
Boost Your SEO- Become a DMOZ Editor
November 28th, 2011 Travis For those of you who know about DMOZ, no, this isn’t another “Be sure that you submit your website to the right category” bogus waste of time. No, I wouldn’t do that to you. No, what I’m going to share with you is the best way that you can become the editor of the categoryRead more…
Tracking Your Traffic Sources
October 18th, 2011 Travis Are you tracking every visitor that comes to your website? Once they get to your site, are you tracking how the navigate through from page to page? If not, you should be. But the good news is that it isn’t that hard at all. We’re going to walk you through how to do both withRead more…
Google Announces Real Time Analytics
October 4th, 2011 Travis This week, Google Analytics announced that it is now able to report real time analytics on your site. Why does this matter? You are able to monitor your site in real time if you want to track any launches you are promoting. If you’re pushing social media or email, you can monitor what is happeningRead more…
Search Engine Optimizers- Have You Thanked a Spammer Today?
September 7th, 2011 Travis Webspam is horrible. It’s just the worst. Spammers will hijack people’s email address, blast comments with backlinks to their sites, article spinning, and even use crazy redirects to get you to their site. But while they’re doing all these insane methods of traffic building, have you thought about thanking them? NEVER! But think about it…Read more…
How A/B Testing can Hurt Your SEO
August 2nd, 2011 Travis There are plenty of things that eat away at your day, but for most e-commerce sites, it comes down to just three- SEO, PPC and Conversion. All three of these should complement each other to build your site’s visibility and your bottom line. But what happens when you use one of these tools to accidentallyRead more…
Help! My PPC Costs are Out of Control
July 15th, 2011 Travis Here are the most effective tips to turn your cash-burning PPC campaigns into the most profitable source of your business. A lot of Pay-Per-Click experiences can turn into a nightmare… quick. Here’s what the pros do to ensure that their campaigns are profit-churning machines. Since Google owns about two-thirds of the paid search ad market,Read more…
What Do I Test on my Website?
July 12th, 2011 Travis We’re finishing up our series on conversion with this post. We’ve covered some great topics- two posts on conversion theory and two posts on how to setup tests with Google Website Optimizer. We highly recommend you go through those if you’re just starting out with testing. Now, a lot of us are black belts atRead more…
How to Start a Multivariate Test with Google Website Optimizer
July 12th, 2011 Travis Last post, we outlined how to launch a simple A/B split test on your website using Google Website Optimizer. Today, we’re going to get a little more advanced. If you have many variables that you want to test (and you have plenty of traffic going to your site), you might want to think about launchingRead more…
