If you haven’t signed up for Groupon offers in your town, I highly recommend looking into it. In case you’re new to the internet, Groupon is a service that offers huge discounts for products and services offered by local businesses. If enough Groupons are purchased (so that the business can cover their margins), the dealRead more…
Archive for the ‘Conversion’ Category
How to Make PPC Worth It
February 21st, 2012 
Travis Often times, your store’s experiment with paid advertising fails within its first $200… usually without any sales. Avoid this catastrophe, save face, and look like a marketing rockstar by creating a targeted AdWords campaign that brings in a healthy ROI by cutting out unnecessary spending. Here’s how… First, be sure you exhaust the Google AdWordsRead more…
Complete Usability Cheatsheet
January 14th, 2012 Travis One of my favorite usability websites is UserTesting.com. By giving users a unique scenario and particular goals to accomplish, you get to watch screen captured videos that allow you great access to your target audience’s tendencies. From my own personal experiences, I have created my “Ultimate User Testing Cheatsheet” for you to use as well.Read more…
Five New Year’s Resolutions for Your Website
January 2nd, 2012 Travis With the New Year inevitably comes New Year’s Resolutions… and with New Year’s Resolutions comes failed New Year’s Resolutions. If you want your e-commerce site to be successful, you’ll want to keep these five resolutions for your website. Resolution #1- Test Your Product Pages If your site is like most other e-com sites, then yourRead more…
Use the Holiday Season to Improve Your Store
December 23rd, 2011 Travis For most online stores, the holiday season provides a dramatic increase in traffic, sales and revenue. However, if you aren’t paying attention, you could be missing out on massive profits. Here are a few things that you must do this holiday season: Bid High on PPC for “Gift” Terms in Your Niche Since it’s theRead more…
What is your Value Added Proposition?
October 31st, 2011 Travis This isn’t the same old “what sets your business apart from the rest” post. You see, a lot of companies are carbon copies of each other. They see one company making money, so they jump in and grab a little market share. But to make a successful company, you not only have to duplicate yourRead more…
Are You Testing Your Prices?
October 28th, 2011 Travis If you asked me what the quickest way to grow your profits, the first thing I would suggest is that you to test your price points. It doesn’t matter if you sell physical products, provide a service, or sell information products… you can still test your prices. In a recent price test that I personallyRead more…
How to Track Your Phone Sales
October 23rd, 2011 Travis Not too long ago, most inbound e-commerce companies always had the same problem allocating phone sales to the proper marketing source. It was usually just labeled “phone sales” and left at that. But who called in for the sale? Was it a customer who came in from a PPC ad? An email? Organic search? Before,Read more…
Posted in Case Studies, Conversion, Must Read, PPC 
Tags: call tracking, track website phone sales 
No Comments »Tracking Visitors Within Your Site
October 19th, 2011 Travis Tracking visitor tendencies while on your site can give you valuable insight as to how your customers think. For example, from our tests, we know that if a visitor spends time reading about a current promotion going on, their likelihood to purchase skyrockets. So what do you do? You expand your advertising, and make sureRead more…
Title Tag Optimization- Get a Quick 10% Bump in Traffic
October 13th, 2011 Travis Everyone knows that a page’s title tag is the most important piece of on-page optimization. Since on-page optimization techniques are completely under a webmaster’s control, this means that adjusting your title tags is the quickest and easiest way to improve your search engine rankings. You’d be amazed at how many webmasters overlook this simple processRead more…
