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For most online stores, the holiday season provides a dramatic increase in traffic, sales and revenue.

However, if you aren’t paying attention, you could be missing out on massive profits.

Here are a few things that you must do this holiday season:

Bid High on PPC for “Gift” Terms in Your Niche

Since it’s the holiday season, visitors are highly motivated to buy. That’s why you’ll see a high spike in gift related searches in your industry.

If you aren’t already, start bidding on your most popular search term, but with the word “gift” in front if it. Yes, the CPC will be high, but the conversion rate is astronomical. Be sure to tailor your landing page to someone looking for a gift, and not just a regular product page.

Discover the Most Popular Gift Products You’re Offering

Talk to your sales people to see which products are being ordered as gifts for other people. The answers may surprise you.

Once you know your most popular gifts, begin to bid high on those terms in your PPC accounts. Like before, bid on “gift” related search terms as well.

Email Your Existing Customers with Gift Ideas

Don’t forget about your existing customers! They have friends that need gifts too, y’know.

Just like PPC, gift-related emails have incredible conversion rates.

Be sure to include your most popular gift items in your email.

Email Your Existing Customers with Gift Certificates

Gift certificates are great. If you automate the system, it’s even better.

If someone orders a gift certificate on your site, make sure you email them (or the recipient if it is a gift) instead of sending it via snail mail. If you automate the process, it will become one of the most profitable models in your business.

Test Your Website for Conversion

Since you are experiencing such high volumes of motivated buyers on your site, now is the time to test!

If you aren’t testing already, you need to start. The holidays will give you incredibly valuable data that you can use to grow your online sales. Click here to learn how to get started with testing.

If you do these things, you’ll see a noticeable jump in your profits.

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