January 2nd, 2012 
Travis 
With the New Year inevitably comes New Year’s Resolutions… and with New Year’s Resolutions comes failed New Year’s Resolutions.
If you want your e-commerce site to be successful, you’ll want to keep these five resolutions for your website.
Resolution #1- Test Your Product Pages
If your site is like most other e-com sites, then your product pages bring in the most traffic. This is mostly because they are targeted and optimized for many long-tailed keywords.
Minor changes can mean big changes in your conversion rates, revenue and bottom line profits.
Resolution #2- Test Checkout Process
The biggest differences you can make in conversion rate are tests you conduct closest to the conversion page.
Small changes in your checkout process can lead to a huge increase in conversion. Just by improving your checkout funnel by 2-3% can give you a big boost in your bottom line.
Go here for ideas on what to test on your site.
Resolution #3- Engage with Your Visitors
“Engage” is a buzzword that’s been floating around since the social media boom hit. However, that’s not what we’re talking about here.
No. We’re talking about seeing where potential problems are in your site. Using sites like UserTesting.com, where you actually see visitors engage with your site, can give you great ideas on what to test.
Resolution #4- E-Mail Your Database with Offers
If you asked what the quickest way to double your business, I would immediately suggest that you begin emailing your existing customers with offers.
Think about who your ideal customer is. It would be someone interested in your products who is comfortable ordering things online. Well, that is, of course, people you’ve already sold to.
Promote a new deal, like free shipping. Email your customers with any new products you’re offering. Clue them in on anything that would bring them back to your site and buy.
Resolution #5- Test the Prices on Your Best Sellers
This is another potentially huge breakthrough for your business. You might be selling your products for too little.
Go here for more information on how to test your products’ prices.
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