Any area in your AdWords campaign where there is separate bidding (not just straight keyword bidding) there is a big opportunity to pay less for more qualified traffic. That’s why I got so excited after reviewing my latest round of usability testing. This past February, instead of observing users on my own ecommerce store, IRead more…
Archive for the ‘PPC’ Category
How to Make PPC Worth It
February 21st, 2012 
Travis Often times, your store’s experiment with paid advertising fails within its first $200… usually without any sales. Avoid this catastrophe, save face, and look like a marketing rockstar by creating a targeted AdWords campaign that brings in a healthy ROI by cutting out unnecessary spending. Here’s how… First, be sure you exhaust the Google AdWordsRead more…
How to Track Your Phone Sales
October 23rd, 2011 Travis Not too long ago, most inbound e-commerce companies always had the same problem allocating phone sales to the proper marketing source. It was usually just labeled “phone sales” and left at that. But who called in for the sale? Was it a customer who came in from a PPC ad? An email? Organic search? Before,Read more…
Posted in Case Studies, Conversion, Must Read, PPC 
Tags: call tracking, track website phone sales 
No Comments »Google AdWords Increases Value of Quality Score
October 4th, 2011 Travis Yesterday, Search Engine Land announced that Adwords will be giving more weight to landing page quality score when ranking PPC ads. Quality Score is a numerical value, 1 thru 10, that the AdWords algorithm assigns your landing page in relation to the search term you are bidding on. 1 means there is little relevance betweenRead more…
Testing PPC Ads- Why You’re Doing it Wrong
September 29th, 2011 Travis You’ve heard it all before. Test your PPC ads because you could be leaving traffic and money on the table if you don’t. So you test, declare a winner, and create a slightly different variation. Then you call a winner based on small sample data and a poor confidence level. You then test another slightlyRead more…
Moneyball Marketing- SEM on a Budget
September 6th, 2011 Travis One of my favorite books of all time is Moneyball: The Art of Winning an Unfair Game. Basically, the story outlines how the General Manager of a poor baseball team, Billy Beane, thinks outside the box to find undervalued players to win games. Hollywood can explain it better than I can. You can watch theRead more…
Help! My PPC Costs are Out of Control
July 15th, 2011 Travis Here are the most effective tips to turn your cash-burning PPC campaigns into the most profitable source of your business. A lot of Pay-Per-Click experiences can turn into a nightmare… quick. Here’s what the pros do to ensure that their campaigns are profit-churning machines. Since Google owns about two-thirds of the paid search ad market,Read more…
