For those of you who know about DMOZ, no, this isn’t another “Be sure that you submit your website to the right category” bogus waste of time. No, I wouldn’t do that to you. No, what I’m going to share with you is the best way that you can become the editor of the categoryRead more…
Archive for the ‘SEO’ Category
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Title Tag Optimization- Get a Quick 10% Bump in Traffic
October 13th, 2011 
Travis Everyone knows that a page’s title tag is the most important piece of on-page optimization. Since on-page optimization techniques are completely under a webmaster’s control, this means that adjusting your title tags is the quickest and easiest way to improve your search engine rankings. You’d be amazed at how many webmasters overlook this simple processRead more…
Blacklisting Your Competitors- No Honor Among Thieves
October 10th, 2011 Travis Search Engine Marketing is tricky. You not only have to worry about your own marketing efforts, but also those of your competition. In the SERPs, your ad is seen right next to one of your competitors, both in the sponsored links section and the free organic listings. There’s a lot of information going around onRead more…
How to Optimize your Free Listings to Get more Conversions
September 22nd, 2011 Travis We all optimize our PPC ads, right? Well, if you aren’t, you should be, and you should be doing it right. But that’s an entirely separate post. Here, we’re talking about how to test your free listings… testing click thru rates, conversion rates, and even order amount. First thing we need to do is toRead more…
How to Turn Angry Customers into Links
September 19th, 2011 Travis You’ve heard it a thousand times- you can’t please everyone. Unfortunately, when it comes to the internet, those you don’t please can post their biased (and sometimes unfair) comments and opinions online, creating potential PR problems for your company. There are many websites an angry customer can go to and voice their anger, disappointment and/or dissatisfaction.Read more…
Search Engine Optimizers- Have You Thanked a Spammer Today?
September 7th, 2011 Travis Webspam is horrible. It’s just the worst. Spammers will hijack people’s email address, blast comments with backlinks to their sites, article spinning, and even use crazy redirects to get you to their site. But while they’re doing all these insane methods of traffic building, have you thought about thanking them? NEVER! But think about it…Read more…
Moneyball Marketing- SEM on a Budget
September 6th, 2011 Travis One of my favorite books of all time is Moneyball: The Art of Winning an Unfair Game. Basically, the story outlines how the General Manager of a poor baseball team, Billy Beane, thinks outside the box to find undervalued players to win games. Hollywood can explain it better than I can. You can watch theRead more…
5 Link Building Strategies You Didn’t Know About
August 25th, 2011 Travis Link building is hard. It’s time consuming, complicated and unclear. But if done right, your business’s bottom line explodes. Technically, free traffic isn’t “free”. You’ve invested time into building links, and possibly money, depending on how you got those links to your site. But still, having 13,000 visits a month on a strong converting keywordRead more…
How A/B Testing can Hurt Your SEO
August 2nd, 2011 Travis There are plenty of things that eat away at your day, but for most e-commerce sites, it comes down to just three- SEO, PPC and Conversion. All three of these should complement each other to build your site’s visibility and your bottom line. But what happens when you use one of these tools to accidentallyRead more…
Using Wikipedia as a Link Building Tool
July 1st, 2011 Travis Hello everyone. Today, we’re going to be looking at how to use Wikipedia as a source for inbound links. Wikipedia pops up everywhere in the SERPs for all kind of searches… both generic and long-tail terms. In fact, its actually a ranking competitor for many of you out there. Of course, this massive site ranksRead more…
